Generation Y, known as the Millennials, currently makes up more than 1/3 of the U.S. market. With that number growing, this is the largest generation to ever hold a majority spot in the marketplace. Businesses and community leaders must be proactive in integrating young talent into the workforce to foster cohesion between generations and understand the challenges of a new world.
Managing the Millennial Market will walk readers through specialized research about the generation known as Millennials. It looks at common challenges that educators, business leaders, and older generations face when interacting and engaging with this group.
A young generation making waves within society is nothing new, yet the waves created by the Millennials are being felt more than with past generations. The emerging millennial market is both changing and challenging the way we do business. Author Seth Barnett takes a closer look at ways to utilize both existing and emerging information to develop leadership strategies designed to assimilate with this new market.
Readers will learn the proper use of technology integration, along with the nuances of social media. Barnett explains the necessity for maintaining tested strategic methods. Millennials are the next leaders of industry, the teachers of our children, and the future of our economy. By reading Managing the Millennial Market, you will gain a deeper understanding of the changing world.
Accolades: In 2019, Managing the Millennial Market was named number 22 on the list of “Invaluable Business Books Every Business Owner Needs to Read”. This list includes some of the top business books of all time such as Dale Carnegie’s How to Win Friends and Influence People and Stephen Covey’s The 7 Habits of Highly Effective People.